Tuesday 31 May 2016

Brand queries: the AdWords performance illusion

If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/Kh_nNt_DHbk/brand-queries-adwords-performance-illusion-179016




source https://jessicaevieblog.wordpress.com/2016/05/31/brand-queries-the-adwords-performance-illusion/

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