Google to expand “Store Visits” online-to-offline foot traffic measurement

When offline visits are factored in mobile search, ROI goes way up.

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From http://feeds.marketingland.com/~r/mktingland/~3/ljhTteQZZV4/google-expand-store-visits-online-offline-foot-traffic-measurement-178478

source https://jessicaevieblog.wordpress.com/2016/05/25/google-to-expand-store-visits-online-to-offline-foot-traffic-measurement/