Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data.
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From http://feeds.marketingland.com/~r/mktingland/~3/olqXrjmejkI/google-analytics-audience-data-187031
source https://jessicaevieblog.wordpress.com/2016/08/30/how-to-use-google-analytics-audience-data-to-make-media-and-marketing-decisions/
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