Monday 27 February 2017

B2B marketing tips for an effective account-based marketing (ABM) strategy

What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/2TS8VJR1i84/b2b-marketing-tips-effective-account-based-marketing-abm-strategy-207667




source https://jessicaevieblog.wordpress.com/2017/02/27/b2b-marketing-tips-for-an-effective-account-based-marketing-abm-strategy/

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