Tuesday 28 February 2017

Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with their values and messaging.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/jmpDN45anCA/google-display-network-avoid-fake-hyper-partisan-news-207703




source https://jessicaevieblog.wordpress.com/2017/03/01/brand-safety-avoiding-fake-hyperpartisan-news-on-the-google-display-network/

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