Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns.

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From http://feeds.marketingland.com/~r/mktingland/~3/RlZ892SoLsk/dos-donts-ppc-advertising-universities-207058

source https://jessicaevieblog.wordpress.com/2017/02/22/dos-and-donts-of-ppc-advertising-for-universities/