Thursday 23 February 2017

Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp

A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad targeting.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/A6WdB7aTjIw/tru-optik-now-allows-identified-customer-data-ott-tv-ad-targeting-liveramp-207477




source https://jessicaevieblog.wordpress.com/2017/02/24/tru-optik-now-allows-identified-customer-data-for-ott-tv-ad-targeting-through-liveramp/
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