Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data.
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source https://jessicaevieblog.wordpress.com/2017/04/05/6-reasons-why-building-your-own-customer-data-asset-is-a-recipe-for-marketing-success/
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