IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this time’

Integral Ad Science CMO Maria Pousa talks brand safety, ad fraud and using time exposure to evaluate digital media buys.

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From http://feeds.marketingland.com/~r/mktingland/~3/nUgrwuJiJeI/integral-ad-science-brand-safety-maria-pousa-211109

source https://jessicaevieblog.wordpress.com/2017/04/05/ias-on-the-ad-industrys-brand-safety-uproar-not-sure-this-is-going-away-this-time/