Paid search analytics: What treasures are hiding in your data?

Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.

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From http://feeds.marketingland.com/~r/mktingland/~3/zCHNizf-orY/paid-search-analytics-treasures-hiding-data-210778

source https://jessicaevieblog.wordpress.com/2017/04/04/paid-search-analytics-what-treasures-are-hiding-in-your-data/