Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising.
Please visit Marketing Land for the full article.
source https://jessicaevieblog.wordpress.com/2016/08/26/every-call-is-becoming-data-rich-customer-data-revolutionizes-call-analytics/
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