Friday 30 September 2016

Clinton wins Grubhub presidential ‘debate’ as diners cast votes with special discount codes

Among the findings: Indian food is big with Clinton supporters; Trump supporters like Chinese food.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/66bJaRI0wUw/grubhub-vote-with-your-stomach-193475




source https://jessicaevieblog.wordpress.com/2016/09/30/clinton-wins-grubhub-presidential-debate-as-diners-cast-votes-with-special-discount-codes/

How the newest Adobe-Microsoft partnership resembles ‘Jerry Maguire’

And what it could mean for the balance of power among the major marketing clouds.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/4nTZXnwskCQ/newest-adobe-microsoft-partnership-resembles-jerry-mcguire-193476




source https://jessicaevieblog.wordpress.com/2016/09/30/how-the-newest-adobe-microsoft-partnership-resembles-jerry-maguire/

Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/uStox28jiqU/marketing-day-responsive-design-gmail-grubhubs-cmo-smx-east-updates-193482




source https://jessicaevieblog.wordpress.com/2016/09/30/marketing-day-responsive-design-for-gmail-grubhubs-cmo-smx-east-updates/

Gmail finally supports responsive design: answers to 4 burning questions

Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers should and shouldn’t do in light of this dramatic change.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/BBDw9s76Ggk/gmail-finally-supports-responsive-design-answers-4-burning-questions-193405




source https://jessicaevieblog.wordpress.com/2016/09/30/gmail-finally-supports-responsive-design-answers-to-4-burning-questions/

Updating your SEM toolbox with new, shiny tools –- SMX East 2016

Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/tYTJnIxnqlw/updating-sem-toolbox-new-shiny-tools-smx-east-2016-193248




source https://jessicaevieblog.wordpress.com/2016/09/30/updating-your-sem-toolbox-with-new-shiny-tools-smx-east-2016/

The four pillars of the future of SEO

What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/KLCvXjRy_dg/four-pillars-future-seo-193143




source https://jessicaevieblog.wordpress.com/2016/09/30/the-four-pillars-of-the-future-of-seo/

What’s new and cool at Google from SMX East 2016

At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/Yv18NqZYLfI/whats-new-cool-google-smx-east-2016-193155




source https://jessicaevieblog.wordpress.com/2016/09/30/whats-new-and-cool-at-google-from-smx-east-2016/

Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential preferences

Barbara Martin Coppola, CMO of Grubhub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year company revenue growth.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/5nzL68ISS0c/grubhub-gets-hungry-debate-cmo-creates-organizational-agility-share-diners-real-time-presidential-preferences-193282




source https://jessicaevieblog.wordpress.com/2016/09/30/grubhubs-cmo-creates-organizational-agility-to-collect-diners-real-time-presidential-preferences/

Up close at SMX: Using paid search and social together

Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/0trvgdvqrX8/close-smx-using-paid-search-social-together-193200




source https://jessicaevieblog.wordpress.com/2016/09/30/up-close-at-smx-using-paid-search-and-social-together/

MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google Maps app adds “Ok Google” voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search…

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/S9mPvpDmKIA/martech-today-ok-google-maps-app-penguin-recoveries-193364




source https://jessicaevieblog.wordpress.com/2016/09/30/martech-today-ok-google-for-maps-app-penguin-recoveries-more/