The art of content creation and the science of measurement

Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing.

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From http://feeds.marketingland.com/~r/mktingland/~3/RLQuhLRi0kM/art-content-creation-science-measurement-188544

source https://jessicaevieblog.wordpress.com/2016/08/24/the-art-of-content-creation-and-the-science-of-measurement/