Google will punish “intrusive interstitials” with a ranking penalty in 2017

Google says “responsible interstitials” can remain; some may see the move as part of a “war on apps.”

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From http://feeds.marketingland.com/~r/mktingland/~3/eIBriLgAjsY/google-will-punish-intrusive-interstitials-ranking-penalty-2017-188945

source https://jessicaevieblog.wordpress.com/2016/08/24/google-will-punish-intrusive-interstitials-with-a-ranking-penalty-in-2017/