Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.

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From http://feeds.marketingland.com/~r/mktingland/~3/A1Shv0cllWA/getting-bottom-google-expanded-text-ad-ctr-cpc-188565

source https://jessicaevieblog.wordpress.com/2016/08/20/getting-to-the-bottom-of-google-expanded-text-ad-ctr-and-cpc/