How to find the right analytics for the right marketing job

Do you know which kind of analytics to use, and when? Columnist Alan K’necht breaks down the three categories of analytics and explains how using them effectively can make your marketing campaign successful.

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From http://feeds.marketingland.com/~r/mktingland/~3/NgQIMugdD4g/right-analytics-right-marketing-job-184649

source https://jessicaevieblog.wordpress.com/2016/08/19/how-to-find-the-right-analytics-for-the-right-marketing-job/