Monday, 8 August 2016

How Verizon’s Yahoo buy will reshape the digital ad marketplace

Verizon’s recent acquisition of Yahoo suggests that it is looking to scale, but is it enough to catapult the company into the league of Facebook and Google? Columnist James Green explores.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/QKtSA446FX8/verizon-yahoo-reshape-digital-ad-marketplace-186713




source https://jessicaevieblog.wordpress.com/2016/08/09/how-verizons-yahoo-buy-will-reshape-the-digital-ad-marketplace/

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