Placed entices users to share location with frequent flyer miles

Company provides a clear value exchange to consumers for their location data.

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From http://feeds.marketingland.com/~r/mktingland/~3/8TAxP82jydo/placed-entices-users-share-location-frequent-flyer-miles-188684

source https://jessicaevieblog.wordpress.com/2016/08/20/placed-entices-users-to-share-location-with-frequent-flyer-miles/