Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)

Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path.

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From http://feeds.marketingland.com/~r/mktingland/~3/vXsRGIzCaQ8/research-five-reasons-100-viewability-isnt-worth-cost-long-shot-185219

source https://jessicaevieblog.wordpress.com/2016/08/04/research-five-reasons-why-100-viewability-isnt-worth-the-cost-by-a-long-shot/