Zeta Interactive acquires Acxiom’s marketing division, Impact

Purchase adds scale, data analytics capabilities and “marquee clients” to the customer acquisition/CRM business.

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From http://feeds.marketingland.com/~r/mktingland/~3/c8KxKrjq35g/zeta-interactive-acquires-acxioms-marketing-division-impact-187094

source https://jessicaevieblog.wordpress.com/2016/08/05/zeta-interactive-acquires-acxioms-marketing-division-impact/