Why contextual campaigns provide value across the enterprise

Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers.

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From http://feeds.marketingland.com/~r/mktingland/~3/_-BfCr8hSos/contextual-campaigns-provide-value-across-enterprise-192469

source https://jessicaevieblog.wordpress.com/2016/09/28/why-contextual-campaigns-provide-value-across-the-enterprise/