A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers

What’s in a name? Siegel+Gale’s Margaret Molloy tells why branding is so important during major brand acquisitions, mergers and de-mergers.

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From http://feeds.marketingland.com/~r/mktingland/~3/aZabKjO5TQI/cmos-view-siegelgales-cmo-branding-strategy-acquisitions-mergers-192593

source https://jessicaevieblog.wordpress.com/2016/09/23/a-cmos-view-siegelgales-cmo-on-branding-strategy-during-acquisitions-mergers/