The 3 things to look for in a customer-centric marketing tool

With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.

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From http://feeds.marketingland.com/~r/mktingland/~3/IY8ZkZUo9bA/3-things-look-customer-centric-marketing-tool-191878

source https://jessicaevieblog.wordpress.com/2016/09/27/the-3-things-to-look-for-in-a-customer-centric-marketing-tool/