The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.

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From http://feeds.marketingland.com/~r/mktingland/~3/Gy64PneGOuA/junior-data-scientists-guide-adwords-search-campaign-structure-mine-hidden-gems-huge-wins-192109

source https://jessicaevieblog.wordpress.com/2016/09/22/the-junior-data-scientists-guide-to-adwords-search-campaign-structure-how-to-mine-hidden-gems-for-huge-wins/