Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated

A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits.

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From http://feeds.marketingland.com/~r/mktingland/~3/rzVVWnR0ZAg/pokemon-go-generates-sales-visiting-game-players-datas-predictive-value-may-overrated-190533

source https://jessicaevieblog.wordpress.com/2016/09/06/pokemon-go-generates-sales-from-visiting-game-players-but-the-datas-predictive-value-may-be-overrated/