Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/h-vHNkAZQIc/brand-local-customers-know-brands-share-hows-whys-local-marketing-programs-201077

source https://jessicaevieblog.wordpress.com/2016/12/30/being-the-brand-local-customers-know-brands-share-hows-and-whys-of-local-marketing-programs/