Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017

Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond.

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From http://feeds.marketingland.com/~r/mktingland/~3/IDvqgU09NtY/consolidation-convergence-collective-three-cs-will-drive-b2b-marketing-2017-201928

source https://jessicaevieblog.wordpress.com/2016/12/28/consolidation-convergence-and-the-collective-three-cs-will-drive-b2b-marketing-in-2017/