In the wake of Facebook’s latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right level of measurement transparency.
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From http://feeds.marketingland.com/~r/mktingland/~3/qqIZNpPYBpg/should-facebook-be-audited-201241
source https://jessicaevieblog.wordpress.com/2016/12/22/should-advertisers-pressure-facebook-to-be-audited/
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