Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in.
Please visit Marketing Land for the full article.
From http://feeds.marketingland.com/~r/mktingland/~3/Q1gnxXAh1BA/trust-transparency-need-ever-2017-201266
source https://jessicaevieblog.wordpress.com/2016/12/21/trust-transparency-why-we-need-it-more-than-ever-in-2017/
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