Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube.
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results.
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Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.
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From http://feeds.marketingland.com/~r/mktingland/~3/cHrltfecsB8/martech-data-drive-ad-tech-207806
While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!).
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Here’s why Google’s policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites — and the types of scams it is aimed at.
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Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with their values and messaging.
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The Wall Street Journal reports YouTube’s daily global viewership is on track to surpass the number of hours per day people spend watching TV in the U.S.
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The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps.
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Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs.
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