Tuesday, 21 February 2017

Google’s YouTube to undergo MRC audits for video viewability measurement

The audits encompass all aspects of YouTube’s third-party measurement integrations with MOAT, DoubleVerify and Integral Ad Science.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/Pp9sNqVRPsA/google-youtube-mrc-audit-video-viewability-207223




source https://jessicaevieblog.wordpress.com/2017/02/22/googles-youtube-to-undergo-mrc-audits-for-video-viewability-measurement/
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