Report: Android app eCPMs beat iOS for first time in Q4

Android eCPMs jumped 79 percent year-over-year in Q4 2016.

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From http://feeds.marketingland.com/~r/mktingland/~3/TjSZjhDKX8I/android-app-epm-ios-q4-pubmatic-moible-ad-trends-207271

source https://jessicaevieblog.wordpress.com/2017/02/22/report-android-app-ecpms-beat-ios-for-first-time-in-q4/