Case study: Location data outperforms online signals as e-commerce targeting tool

Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only.

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From http://feeds.marketingland.com/~r/mktingland/~3/QUS-KFm1tnw/case-study-location-data-outperforms-online-signals-e-commerce-targeting-tool-207367

source https://jessicaevieblog.wordpress.com/2017/02/23/case-study-location-data-outperforms-online-signals-as-e-commerce-targeting-tool/