Swrve’s new integration gives Oracle visibility into apps

Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity.

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From http://feeds.marketingland.com/~r/mktingland/~3/zXfC1yjRD94/swrves-new-integration-gives-oracle-visibility-apps-207735

source https://jessicaevieblog.wordpress.com/2017/02/27/swrves-new-integration-gives-oracle-visibility-into-apps/