Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and ultimately improve your revenue.
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From http://feeds.marketingland.com/~r/mktingland/~3/YUAwE9jbTs0/marketers-need-effective-183796
source https://jessicaevieblog.wordpress.com/2016/07/20/6-keys-to-more-effective-email-marketing/
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