Facebook grew the amount of money it makes per person using its service twice as fast as it grew the number of new people using its service.
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From http://feeds.marketingland.com/~r/mktingland/~3/4Gkr8LHUfy8/facebook-q2-2016-earnings-186315
source https://jessicaevieblog.wordpress.com/2016/07/27/facebooks-never-had-more-users-made-more-money-per-user-than-in-q2-2016/
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