Does the IAB’s first ad-blocking study provide the “missing stat?”

The report offers some new insights into what it will take to keep people away from ad blockers.

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From http://feeds.marketingland.com/~r/mktingland/~3/XEzIwR1G3RY/iabs-first-ad-blocking-study-provide-missing-stat-186285

source https://jessicaevieblog.wordpress.com/2016/07/27/does-the-iabs-first-ad-blocking-study-provide-the-missing-stat/