Why Monotype bought UGC platform Olapic

According to the Monotype CEO, his company will now have one more asset to help brands define their marketing identity.

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From http://feeds.marketingland.com/~r/mktingland/~3/fE8lumm_RA0/reasons-behind-type-provider-monotypes-decision-buy-ugc-platform-olapic-186575

source https://jessicaevieblog.wordpress.com/2016/07/30/why-monotype-bought-ugc-platform-olapic/