While columnist Ben Barokas agrees that creativity is one key ingredient of a solution to ad blocking, his dispatch from Cannes argues for a more holistic approach.
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From http://feeds.marketingland.com/~r/mktingland/~3/fWcxOpJprx8/changing-cannes-conversation-183835
source https://jessicaevieblog.wordpress.com/2016/07/13/changing-the-cannes-conversation-creativity-isnt-enough/
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