Contribution margin: How to tell if your marketing makes cents

Is your marketing making you money or losing it? Columnist Jacob Baadsgaard explains how determining and tracking your contribution margin can help your marketing initiatives remain profitable.

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From http://feeds.marketingland.com/~r/mktingland/~3/AXh0r0s6fGU/contribution-margin-tell-marketing-makes-cents-180717

source https://jessicaevieblog.wordpress.com/2016/07/13/contribution-margin-how-to-tell-if-your-marketing-makes-cents/