Do keyword rankings even matter anymore?

Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in.

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From http://feeds.marketingland.com/~r/mktingland/~3/PpkH7lb7y4E/keyword-rankings-even-matter-anymore-183223

source https://jessicaevieblog.wordpress.com/2016/07/06/do-keyword-rankings-even-matter-anymore/