FTC spanks Warner Brothers for failure to disclose social influencer payments

The company paid YouTube and social media influencers to promote a video game to their audiences without revealing that the content was sponsored.

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From http://feeds.marketingland.com/~r/mktingland/~3/dWat_zpDlsg/ftc-spanks-warner-brothers-failure-disclose-influencer-payments-184131

source https://jessicaevieblog.wordpress.com/2016/07/13/ftc-spanks-warner-brothers-for-failure-to-disclose-social-influencer-payments/