How to drive real, measurable value with purchase intent analysis

Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets.

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From http://feeds.marketingland.com/~r/mktingland/~3/VLhyKZbM-OQ/drive-real-measurable-value-purchase-intent-analysis-183745

source https://jessicaevieblog.wordpress.com/2016/07/19/how-to-drive-real-measurable-value-with-purchase-intent-analysis/