How to maintain content marketing focus in long-running SEO programs

Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.

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From http://feeds.marketingland.com/~r/mktingland/~3/wBlisAqA70c/maintain-content-marketing-focus-long-running-seo-programs-183085

source https://jessicaevieblog.wordpress.com/2016/07/06/how-to-maintain-content-marketing-focus-in-long-running-seo-programs/