Improve B2B marketing results with Google Analytics

How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion.

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From http://feeds.marketingland.com/~r/mktingland/~3/JxrXb9iygkw/improve-b2b-marketing-results-google-analytics-183788

source https://jessicaevieblog.wordpress.com/2016/07/15/improve-b2b-marketing-results-with-google-analytics/