In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

Only 5 percent of app users make in-app purchases, yet they drive much more publisher revenue than app-based advertising.

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From http://feeds.marketingland.com/~r/mktingland/~3/ezikJDNug_U/app-purchases-dominate-ads-app-store-lifetime-revenue-hits-71-billion-183953

source https://jessicaevieblog.wordpress.com/2016/07/12/in-app-purchases-dwarf-ad-revenues-as-ios-app-store-exceeds-71-billion/