Machine learning for large-scale SEM accounts

Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns.

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From http://feeds.marketingland.com/~r/mktingland/~3/JsxNfcpIurw/machine-learning-large-scale-sem-accounts-183090

source https://jessicaevieblog.wordpress.com/2016/07/06/machine-learning-for-large-scale-sem-accounts/