Marketers must learn hard lessons of mobile to succeed with IoT

As the Internet of Things gains traction, are marketers ready? Columnist Josh Manion takes a look at what we can learn from mobile and what marketers must do to prepare.

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From http://feeds.marketingland.com/~r/mktingland/~3/N93mEOyChcY/marketers-must-learn-hard-lessons-mobile-succeed-iot-182825

source https://jessicaevieblog.wordpress.com/2016/07/14/marketers-must-learn-hard-lessons-of-mobile-to-succeed-with-iot/