Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it

NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data.

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From http://feeds.marketingland.com/~r/mktingland/~3/Sw1u8sz5iFw/mobile-location-data-predicted-sports-authoritys-demise-reveals-retailers-may-benefit-184753

source https://jessicaevieblog.wordpress.com/2016/07/19/mobile-location-data-predicted-sports-authoritys-demise-and-reveals-the-retailers-that-may-benefit-from-it/