The conventional wisdom on ad blocking is missing one key statistic

There’s one stat that could connect the cause to the problem, but it’s missing in action.

Please visit Marketing Land for the full article.

From http://feeds.marketingland.com/~r/mktingland/~3/y4YLmi4hkEA/missing-stat-ad-blocking-make-difference-183266

source https://jessicaevieblog.wordpress.com/2016/07/06/the-conventional-wisdom-on-ad-blocking-is-missing-one-key-statistic/